Started as a bike shop in 1930, the company became a brand in 1961. Today Simplon is the best Austrian bike manufacturer, as well as a relevant player within the European bicycle market.
The Simplon Pride was valorised with matt and glossy effects and a colourful accent, conceived to underline the streamlined frame.
Pride is a lightweight, disc-only, full-carbon machine with integrated carbon cockpit. Everything about the Pride is aero-oriented. The cables and hoses are almost entirely hidden, and the fork blends cleanly with the frame.