On the road with the American Team, looking for the perfect style.
Team Novo Nordisk is a global all-diabetes sports team of cyclists, triathletes and runners, spearheaded by the world’s first all-diabetes professional cycling team.
Ursus Cycling, technical partner of the team, asked Albertdesign to style a dedicated special edition of its cycling wheels.
Albertdesign interpreted the values and the brand identity of the team, coming with a design concept based on an energetic color shade. Gradient has been an important trend of the 2017 season.
Picture Credits: team Novo Nordisk
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