MSTINA
A new look for a sartorial business: MsTina is a manufacturer of technical cycling clothing with special attention to custom. Albertdesign has made the sales chain smart by building a digital portal including an online shop and a section dedicated to custom, simultaneously improving the brand awareness with a new brand image.
E-COMMERCE FOR SPORT
The shop experience created for MsTina is mobile-oriented. Each part of the website is responsive and designed to communicate with cyclists. The “custom” section helps team representatives to easily obtain a quote. Manufacture custom-made clothing has always been the company’s core business.
INDUSTRIAL PHOTOGRAPHY
For each garment we have created different lookbook style photographic views, so as to offer the visitor a complete idea of the product displayed. We have already added several close-ups of the fabrics. These details have gave importance to the technicality of the garments.
SOCIAL MEDIA
For MsTina we also designed a social publishing calendar, with the aim of giving additional visibility to the products on the site. Each post is shoppable and linked to the e-shop product card.
OUTDOOR PHOTOGRAPHY
Albertdesign also took care of the photo shooting for the new collection. This was shot outdoor to bring the MsTina uniforms on the road, giving customers a natural idea of the product.
BRANDING
The intervention was extended also offline: we designed the layout of the product catalog dedicated to teams and sales agents.
