A pioneer in road safety for over 100 years, Spanninga enters the technical lighting market for running with S-Run. Albertdesign’s task was to create from scratch all the necessary marketing materials for the launch of the new product. An all-round project ranging from print to digital, through the creation of supportive emotional contents.
BrandingProduct StylingVisual DesignWeb DesignPhotographyVideo3D-Rendering
Challenges? Create a new brand image for S-Run, interconnected with the Spanninga one. Enhancing the technical nature of the product and communicating its lighting efficiency.
Packaging, web design, P.O.P. display and product leaflets, icons and animated pictograms design. Albertdesign has managed every detail of the new brand’s development process, delivering Spanninga a highly recognizable visual image.
The S-Run launch was accompanied by the release of a teaser video and by a series of emotional pictures entirely produced by Albertdesign.