Technogym is an Italian company, world leader in the production of sports and leisure equipment. Technogym is entrusted to Albertdesign for the design of the promotional video and visuals to support the launch of Technogym Ride, the first bike designed by cycling champions for indoor training at home and in the gym.
The product storytelling requested by Technogym focuses on the idea of maximum and connected performance. A wide choice of highly immersive digital content is available for the user, who experiences a pedaling feeling as similar as possible to what he finds on his outdoor bike. Product is the focus. All of this was transfered on the storyboard.
Each shot has been carefully designed in order to fit both horizontal formats and vertical cuts. The different scenes were pre-produced in 3D and this allowed the customer to have a precise idea of the final result. Only in a second step we did move on to the video production phase, managed in partnership with the production house TinBob.
Albertdesign supported the launch of Technogym Ride by developing the concept underlying the visual advertising and also taking care of its creative direction. In addition to the ADV print, all the necessary formats for digital promotion have been created.